A recent post on Church Marketing Sucks by Paul Hickernell talked about church marketing through it’s communication pieces: bulletins, invite cards, announcements, slides…etc. Using lots of fonts, words, colors and designs, isn’t always a good thing. A stop sign does its job because it’s simple and recognizable. Our brain is trained to react when it sees a red stop sign, not a green stop sign.
I found the following points particularly useful and interesting:
- Make sure content is clear and correct. Keep it free from clutter. Don’t let the main point get lost in the middle of a wordy paragraph.
- Keep the design of the bulletin, slide, card…etc. simple. Stay away from outrageous fonts and designs that draw the attention away from the content.
Some thoughts of my own on writing content for bulletins and other communication pieces:
- Write the content in a conversational tone.
- Have someone proofread the content to make sure it flows and is free from spelling errors.
- Most people will skim the bulletin. Key points/messages should stand out and away from a full paragraph.
- Balance pictures with texts. No one wants to read a text only bulletin.
Photo By: thecrazyfilmgirl