The first step to leveraging your site is to encourage people to promote your site and church for you – not leadership, but current members and people you know who support the work you are doing. You have to build relationships and connections to inspire others to start talking about what you do. So, how do you create these brand ambassadors?
- Great Membership Connections – Stand out in your community by building relationships with your members and helping them in their daily lives. When you get complaints, questions, comments, or requests for help – you and your team need to stay on top of those. Make communication and resolution a top priority. Your members will appreciate the effort and are much more likely to recommend your church to people they know.
- Great Site that is Up to Date – By creating a site with great information, structure, technical elements, design, and content – you create an online presence that is trustworthy. Members and others in the community will recognize your efforts and be proud to recommend a church that has proven to be professional and positively impacts lives.
- Reminders to Spread the Word – Encourage members and volunteers to promote your church. Sometimes all it takes is you simply asking them to follow you on Facebook and share your posts, to invite a friend, or to schedule a special “bring a guest” Sunday. When they feel like valued members of the community with access to resources to help them spread the word, they will be ready and willing to do so.
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