I’ve had the privilege to serve at a church which believes in Church Planting. We’ve launched over 23 church plants all over the Greater Austin area and have 3 more in residence now. When planting a church there are thousands of things to consider, from location and demographics, to core team members and approach, and countless others along the way.
Once a few of the most important decisions are made (like location and demographics), attention should be spent on the branding of your Church Plant. Decisions need to be made about a Church Name, Logo, Graphic Identity, as well as creating a great online web presence. There are a couple of reasons why Branding is extremely important to get correct from the beginning.
First, your brand is what people will see. Whether you decide to send out invite cards, go door-to-door, or put up a billboard, people will notice your brand. Making sure your brand matches who you are and what your message is going to be is extremely important. Changing your Brand often will create a sense of distrust and confusion to the audience you are trying to reach.
Second, there is something calming about creating a Brand Plan. Since working with faithHighway I’ve had many opportunities to work with Church Plants. I’ve seen many succeed, and unfortunately several have to close. Something else I’ve noticed is that the Church Plants that are set with their Brand don’t have to worry about little decisions about color schemes or a logo anymore.
Brands define who you are now, and who you want to become. Getting your brand settled from the start allows you to focus on the most important part of who you are, your calling.
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