Have you ever considered utilizing Facebook as more than just a place to connect and build relationships with current attendees and recent visitors? Facebook has created an easy way to target your ideal church demographics, while pacing the advertising at your budget.
Choose who you will advertise to based on age, gender, city, state, country, interests, connections and friends. This sort of targeting allows you to really hone in on your audience.
The Cost Per Click method of advertising allows you to decide what your monthly budget is and work from there. With the robust analytics, you can start out small and grow and adjust your campaign and demographics accordingly.
Here are the steps to create an advertising campaign on Facebook.
1. Create a new Advertising Campaign: http://www.facebook.com/ads/create/
2. Upload Destination URL (church web address or dedicated campaign landing page)
3. Enter Title and Body
4. Upload Campaign Image or Logo
5. Select your Location and Target Demographic
6. Type in an Interest (this serves as a keyword to narrow your audience)
7. Select your Campaign Daily Budget
8. Set your Cost Per Click Max Bid estimate (it is suggested to fall in the between the suggested high and low bid for your audience, otherwise your ads may not be viewed)
One important thing to consider is where you will point your user click throughs. Some choose to lead them to the homepage of the website, while others choose to create a dedicated landing page. In advertising, generally a custom landing page is created to send all campaign traffic to. This allows you to more highly control the desired action of your user. With a landing page, you can reduce the number of click “options” on the page, forcing them to pick from one or two actions. For example, a homepage gives you the option to select from multiple main navigation items as well as various other graphic navigation buttons.
But, a landing page can offer a reduced number of selections such as “Sign up for a small group today” or “Email the pastor today to learn more about Main Street Church”. Removing the options makes it easier for your goal to be understood and met by the user.
With over 500 million users on Facebook, there is no question that our culture finds it relevant to their lives. Now we just have to decide how we can best use it to build the Kingdom together. Have further questions about advertising on Facebook? Let us know. We’d be happy to help.